Disney+Hotstar,

As a product manager, growing a product is always a top priority. When it comes to Disney+Hotstar, there are a few key strategies that can be implemented to drive growth and improve user engagement. Here are my suggestions:

Focus on Content: Disney+Hotstar is all about content, and one of the best ways to grow the platform is to keep users engaged with high-quality content. This means investing in original programming and acquiring rights to popular shows and movies. Disney has a vast library of content, and leveraging that can help attract new users and retain existing ones.

Personalization: Personalization is key to improving user engagement. Disney+Hotstar should focus on understanding user preferences and recommending relevant content to them. This can be achieved through the use of data analytics and machine learning. By creating personalized experiences for users, Disney+Hotstar can increase engagement and loyalty.

Improved User Experience: A good user experience is essential for any digital product. Disney+Hotstar should focus on improving the user experience by optimizing the platform's design, functionality, and navigation. This can be achieved through regular user testing, feedback collection, and iteration. A seamless user experience can reduce churn and improve customer satisfaction.

Expand into New Markets: Disney+Hotstar should look to expand its user base by launching in new markets. The platform is already available in India and Southeast Asia, but there are many other regions that could benefit from access to Disney's content library. By launching in new markets, Disney+Hotstar can attract new users and increase revenue.

Partnership & Integration: Disney+Hotstar should explore partnerships with other companies to expand its reach and create new revenue streams. This could include integrating with other platforms, such as social media or gaming platforms, or partnering with telcos and cable providers to offer bundled subscriptions. Such integrations can help Disney+Hotstar reach new audiences and increase revenue.

Gamification: Gamification can be used to increase user engagement and retention. Disney+Hotstar could introduce gamification elements to the platform, such as badges, rewards, and challenges. This can create a sense of community among users and incentivize them to stay engaged with the platform.

Push Notifications: Push notifications can be used to keep users engaged with the platform. Disney+Hotstar should send personalized notifications to users about new content, upcoming events, and special offers. This can encourage users to return to the platform and increase engagement.

Social Media Marketing: Social media is a powerful tool for driving engagement and increasing brand awareness. Disney+Hotstar should invest in social media marketing to promote new content releases, special offers, and other platform updates. Social media can also be used to build a community around the platform and encourage user-generated content.

Accessibility: Making the platform accessible to all users is important for driving growth. Disney+Hotstar should focus on making the platform accessible to users with disabilities, such as those who are visually impaired or hard of hearing. This can be achieved through the use of assistive technologies and accessible design.

Innovation: Staying ahead of the competition requires innovation. Disney+Hotstar should focus on continuously improving the platform and introducing new features that meet user needs. This can be achieved through regular user research and feedback collection. By introducing innovative features and improving the user experience, Disney+Hotstar can continue to grow and remain competitive.

Offline Viewing: Enabling offline viewing can help drive user engagement and retention, particularly in regions with limited internet access. Disney+Hotstar should consider enabling offline viewing on the platform, which can be achieved through the use of progressive web apps or mobile apps.

Pricing Strategy: Pricing is an important factor for driving growth. Disney+Hotstar should consider its pricing strategy and ensure that it is competitive and aligned with user expectations. This can include offering bundled subscriptions, promotional pricing, and other pricing strategies that meet user needs.

By implementing these strategies, Disney+Hotstar can continue to grow and remain competitive in the digital streaming market. As a product manager, it is important to prioritize these strategies based on the platform's goals and user needs, and continuously iterate and improve the platform to meet changing user needs and market trends.

Jasmine builds on shifting sands

 

Jasmine’s life showcases the struggles, achievements and embeds the deep sense of responsibility for anyone who wishes to be at the top of any field they aspire to be.

While reading the book, I was transported to my classroom during my college days.

The teacher asked “Define Aim and Dream.”

My friends gave the obvious bookish answers and being a back bencher, I sat there listening to the answers smiling and nodding my head in union to their answers.

But my teacher took this as a sign of arrogance and asked me to share my thoughts with the class.

Still smiling I said,

“Aim is something where you have to reach/ achieve something no matter the circumstances. Here you look out for your opponents and beat them to the top position.”

Whereas when we talk about dream,

“Dream is something that you just wish it comes true. No one to beat to the top. It doesn’t matter what happens to others and their ambitions. It is your dream and once you achieve it you are content and satisfied.”

Jasmine the protagonist of the story has traversed though those paths and have ultimately realized her potential. From being compared with her competitors to being a force to recon with, she was one girl you wish to become one, once you grow up.

One of the few things people forget to do is to take a break and introspect, is what imbibed in the story.

The author through Jasmine, with there incredible story telling skills, wants us to realize our potentials and discover our true self.

“Jasmine builds on shifting sands,” is an engrossing story for all ages and one book that should be handy when you need it. If you get the gist of the story, all the successive reads will be to absorb more of the knowledge that you left behind in the first read.

It’s one of the kinds of book where you can open to any page and start reading. Within the books you can scan the QR codes to discover articles on self-help and motivation. Having gone through them, I can assure you those are really good and a must read.

My personal copy of the book is annotated and underlined for future reference.

What perplexed me was the use of bombastic words in the initial few pages of the book which latter faded out in the entire book. Yes, they were used aptly but I believe could have done without it. The story plot was great but was predictable. You could easily guess what might happen in the next chapter. You have to read this book as a motivational book and not as a story to enjoy it more.

Nevertheless, the book was captivating and a joy read.

The Wrath of the Hellfires

Patience is a Drawn Bow.
Rage, its Relentless Arrow.

Shukracharya’s plan to break the unity of Vikramaditya’s Council has borne bitter fruit. Friends have become sworn enemies, and brother has turned against brother, setting Avanti on the path to self-destruction.

Even as Vikramaditya prepares to counter a Huna invasion, a rebellion brews within Ujjayini, while a devious conspiracy is hatched to humiliate him. With Indra’s spies swarming the palace and Shukracharya making a bold bid to take the Halahala, the king is dangerously close to the brink of defeat.

Alone and abandoned by those dear to him, fighting to protect his wife and his people, trying his best to keep his promise to Shiva, will the Samrat rise one last time to defend his love, his city and his honour?

As the asura and deva forces muster in a final, desperate gamble to claim the Halahala, The Wrath of the Hellfires brings an explosive conclusion to Vikramaditya’s epic tale of action and adventure.

Other Books in the Series:

About the Author:

Shatrujeet Nath is the creator of the runaway national bestseller series Vikramaditya Veergatha, a four-book mytho-fantasy arc which comprises The Guardians of the Halahala, The Conspiracy at Meru, The Vengeance of Indra and The Wrath of the Hellfires. Described as “a new face to Indian mythology” by DNA, Shatrujeet writes for movies and web shows as well. His also the author of The Karachi Deception, an Indo-Pak spy thriller.

Facebook * Twitter * Goodreads

Anamika Khanna Falls in Love

 

About the Book:

How far would you go in love?

A few missed calls? Liking every post of his on FB? Landing in the hospital when you fall from a tree because you wanted to see into his room?
Anamika Khanna is madly in love with Rahul…
How can someone be so blind? Why can’t she see how much I love her? Will my confession jeopardise our friendship?
Vikram Lobo, the bookworm has developed muscles and lost the soda bottle glass-es. But he can’t stop his heart from skipping a beat when he sees Anamika.
Rahul, the high society Adonis wants nothing to do with the gauche, middle class weirdo who’s following him around. Until she moves into his league…
Laugh out loud at Anamika’s antics and follow her on the roller coaster that is her life!

Book Links:
Goodreads * Amazon

Meet Vikram Lobo

If you had a free day with no responsibilities and your only mission was to enjoy yourself, what would you do?

I’d choose to be with Anu. She’s the sun and the stars and the reason for my heart to keep pumping. We’d probably go to Coffee Day - I’d have an espresso and she would order a frappe. And of course, she would realise she’s broke and I’d pay and she’d try to calculate how much this amount plus all the frappes of the past would total to!

If you could spend the day with someone you admire (living or dead or imaginary), who would you pick?

I would spend the day with Alistair MacLean - the writer. He’d teach me how to research a book and how he turns simple sentences into stories that come to life before your eyes. And He’d tell me about his Marie - the one in all his books!

What is your idea of perfect happiness? And, what is your current state of mind?

I would be the happiest man in the world if Anu realises Rahul is a stuck up ass and forgets her stupid infatuation.
Right now, I’m wondering why she can’t see the love shining in my eyes? She’s such a beautiful,   fiery, crazy girl - I just can’t stop loving her. I try to chat with other girls and respond to their flirting, but my heart just isn’t in it.

What do you consider to be the most overrated virtue and why?

Honesty is overrated. If I tell Anu how much I love her, she’ll stop being my friend. It’s better to lie than risk not having her in my life. Also if I tell her what a dirtbag Rahul really is, she’d never believe me. In her eyes, he can do no wrong and I’m just not being supportive.

Tell us 3 things about yourself that the readers do not know about

- I also stalked Rahul once just to see if I was taller than him - and I am! Take that, you arrogant Richie Rich!
-I’m even ready to join Dad in his sanitary ware shop if that means I can have a steady income to support Anu.
- I’ve begun writing a romance novel (under a pseudonym, of course!) - a far cry from the violent detective stories I always write. 

About the Author:

Words have been the centre of Shraddha’s existence for as long as she can re-member. Fed up with her constant demand for books, her parents asked her to write her own. And so, it began!

She’s an ophthalmologist with a specialisation in Glaucoma. She juggles her profes-sional demands with her new label of tennis mom and the larger than life charac-ters that live in her mind, demanding to be manifested.

She has written A Doctor in the House (Partridge), A Great Fall (Juggernaut) and The Case of the Counterfeit Currency (Mango Books) and also has an anthology of poems (F.I.S.T) (Pothi Books)

Shraddha finds herself attracted to stories about women – strong ones, funny ones & kick ass survivors. Her selfdeprecating humor tends to stay with you long after you’ve shut the book.

Author Links:
Facebook * Twitter * Instagram * Youtube

Dalal Street Book Review

We should be aware of the “TRUTHs” of life, but truth more than required makes us uncomfortable. Learning about the harsh realities of life, is different from facing it.

Dalal’sStreet speaks the naked truth about the stock market world. It speaks those uncomfortable tales, that everyone knows but is rarely penned down.

Varun, Anil, Devika and Pooja are the protagonist of the story, will unravel the mysterious world of stock markets and you too can ride the market horses with them (only if you want).

How you may ask? Keep reading and you will be transported into a world of disbelief, lust both for love and money and some eye openers.

Money is the root cause of all evil. It makes human do the unthinkable and some will blindly follow anyone who shows the lust of money.

Very few in this world understand the limits of greed and fear.

Though being very common emotions, they can have extraordinary effects on human life. Being a trader myself I could read between the lines as I kept turning the pages, what the author is trying to convey to his readers.

The first quarter of the story lacked the excitement, speaking about the love, struggles of teenage guys. I had started judging the book by now.

Excitement took to its heels when I reached the second quarter of the story, where the story really catches pace and the book was gulped in a few hours.

Never ever have I learnt so easily about the intricacies of stock market. Even before I could have finished the book, I had recommended the book to many of my trading companions and shared on endless WhatsApp and Telegram channels.

You might see a bull run in the sales of the book very soon.

All the protagonists fight their own battle and exceed the expectations but the lust for money reigns supreme. And “Stock Market” is one such place, once you have tasted blood, you can never let go of it.

On the endeavour to make money some of the protagonist pay a hefty price.

How will it change their attitude and how will they succeed?

With stories weaved inside a story, I have to say it is well scripted and one such story will change the course of the plot in the latter half of the book. Well it will be a decisive one. Having played a cameo role throughout the book, it takes center stage and changes the destiny of the protagonists forever.

What is that? You will have to buy the book for it.

Varun one such protagonist will play just the right cards, at the right time, proving his foresight and cunningness in dethroning the reigning king of a company. What happens to the others?

While I was mesmerized by the story plot, I’m also in awe at the storytelling skills of the Author.

It was informative and worthy of being on the bookshelf of any trader.

I envy the hard word put by Anurag in writing the book. A well written one!